Inattentional Blindness- The Science Behind Missdirection

Want to understand how misdirection works? Check out this amazing video that uses magic to demonstrate how interesting the subject really is!

Inattentional blindness, also known as perceptual blindness, is a psychological lack of attention that is not associated with any vision defects or deficits. It may be further defined as the event in which an individual fails to recognize an unexpected stimulus that is in plain sight. When it simply becomes impossible for one to attend to all the stimuli in a given situation, a temporary blindness effect can take place as a result; that is, individuals fail to see objects or stimuli that are unexpected and quite often salient. The term was coined by Arien Mack and Irvin Rock in 1992 and was used as the title of their book of the same name, published by MIT press in 1998, in which they describe the discovery of the phenomenon and include a collection of procedures used in describing it.

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